How to log in to your Which? Trusted Traders profile

Once you’re a Which? Trusted Trader, we’ll send you your account login details. Your profile is your chance to let potential customers know all about you and your business – to edit it, you’ll need the Which? Trusted Traders login we’ve set up for you.

Becoming a Which? Trusted Trader

If you’re interested in getting endorsed, you can find a form to register your interest on the Which? Trusted Traders homepage, or you can call us on 029 2267 0040 between 9am and 5pm, Monday to Friday.

Please note that when you log in for the first time, we’ll send a six-digit verification code to your email. Once you’ve entered this code, you’ll be able to create your password and log in as below.

Finding and logging in to your account 

The main way you can log in to your Which? Trusted Traders profile is by going straight to the Which? Trusted Traders homepage. You can then use the ‘Edit profile’ button; this is found on the top right of the screen on both desktop and mobile.

This will then take you to the central Which? login page, where you can enter your email address or username, and your password.  

After logging in, you’ll be taken directly to your profile page, where you can add your details, edit your page or navigate to other areas of the Which? Trusted Traders site to read our information and advice.

These login details will also give you access to all the information available to Which? members on the main Which? site, including our product reviews.

What to do if you forget your password 

If you’ve forgotten your password, don’t worry - resetting it is easy. Just follow these steps.:

• Go to the Forgot Password page or access the login screen as above
• Enter your email address or username – a verification code will be sent to your email
• Return to the login screen and enter the six-digit code. If you don’t receive a code, double-check your email was entered correctly and check your junk folder – you can also click the ‘resend code’ button
• Once you’ve entered the code, you can create your new password
• You will then be directed to the landing page – simply scroll down and click ‘go to your profile’

Once that’s complete, you should be able to log in to your account as usual with the new password. If you have any further issues, consult the Which? help centre or get in touch with our customer service team. 

What can you do from your Which? Trusted Traders profile?

Once you have a Which? Trusted Traders login and profile, there are many things you can do to promote your business, including:

Showcasing your business information

From your profile, you can add a comprehensive list of your available services, your contact details so customers know how to get in touch and photos of any previous work. By doing these things, you can help customers understand what you offer, the quality of your services and whether you’re the right fit for their needs.

The only way to become a Which? Trusted Trader is passing a rigorous assessment process, letting customers know your company is one they can trust. If you want to know how to pass a Which? Trusted Trader assessment, we have a guide with more details.

Building a portfolio of verified reviews 

Any review left on your Which? Trusted Traders page will be moderated and checked for authenticity, so you can rest assured every review left on the page is genuine. By doing this, customers can trust what people are saying about your business, which isn’t always the case on open platforms. 

We recommend encouraging customers to leave you feedback on your Trusted Traders profile – see our guide on how to ask customers for reviews for tips on how to approach it the right way. 

Linking to your own website 

There’s the option to link to your business’s website on your Which? Trusted Traders page, and you can complement this by embedding our review widget on your website as well.

This online tool pulls through your Which? Trusted Trader profile reviews, star rating and service category breakdown into an appealing display. The coding can be provided by your dedicated account manager and is simple to install.

Don’t have a profile yet? Become a Which? Trusted Trader today to get your own profile on our website, where you can showcase your business and customer reviews.