Perks & benefits for traders

Little boosters to help you gain the edge as a Which? Trusted Trader. Not endorsed yet? Scroll down to speak to our team.

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By clicking a retailer link  you consent to third-party cookies that track your onward journey. This enables Which? to receive an affiliate commission if you make a purchase, which supports our mission to be the UK's consumer champion. Please note that a link alone does not constitute an endorsement by Which?

Which? helplines Get access to advice when you need it, included with your Which? Trusted Trader membership
Legal Helpline
Free legal advice - call 0330 303 1318 If you’re a Which? Trusted Trader, you’ll be able to get advice over the phone about subjects related to your business. Have your Which? Trusted Trader membership number to hand. More about the legal service for Which? Trusted Traders
Wellbeing Helpline
Free wellness helpline - call 0333 000 2082 If you’re a Which? Trusted Trader, you’ll be able to access free confidential counselling advice and assistance for you, your employees and family members living with them. More about the wellness service for Which? Trusted Traders
Get on top of your business admin Other services to help you run your business with ease
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Business insurance Protect yourself and your team Service provided by LifeSearch
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Van insurance Get properly protected Partnered with Confused.com
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Private medical insurance Find the best coverage for you Service provided by LifeSearch
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Escrow service Get paid through a conditional payment provider Service provided by Transpact
Not yet a Which? Trusted Trader? We offer discounts to traders who are members of certain trade bodies, but only if they've told you about us. Mention that your trade body referred you when you apply to secure your discount.
Oftec Web OFTEC OFTEC registered technicians get 50% off the monthly membership fee for the first six months.
Content Niceic Logo NICEIC NICEIC members get 50% off the monthly membership fee for the first six months.
Content Recc RECC RECC members get 50% off the monthly membership fee for the first six months.
See all trade bodies

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Terms and Conditions

Which? Limited is registered in England and Wales to 2 Marylebone Road, London NW1 4DF, company number 00677665 and is an Introducer Appointed Representative (FRN 610689) of the following:

1. Inspop.com Ltd for the introduction of non-investment motor, home, travel and pet insurance, who are authorised and regulated by the Financial Conduct Authority (FCA) to provide advice and arrange non-investment motor, home, travel and pet insurance products (FRN310635). Inspop.com Ltd is authorised and regulated by the Financial Conduct Authority (FCA) to provide advice and arrange non-investment motor, home, travel and pet insurance products (FRN310635) and is registered in England and Wales to Greyfriars House, Greyfriars Road, Cardiff, South Wales, CF10 3AL, company number 03857130. Confused.com is a trading name of Inspop.com Ltd.

2. LifeSearch Partners Limited (FRN656479), for the introduction of Pure Protection Contracts and Private Health Insurance, who are authorised and regulated by the FCA to provide advice and arrange Pure Protection Contracts and Private Health Insurance Contracts. LifeSearch Partners Ltd is registered in England and Wales to 3000a Parkway, Whiteley, Hampshire, PO15 7FX, company number 03412386.

3. HUB Financial Solutions, for the introduction of equity release advice, who are authorised and regulated by the Financial Conduct Authority (‘FCA’) to provide advice and guidance on financial products for those who have retired or are approaching retirement (FCA Firm Reference Number: 455713). HUB Financial Solutions is registered in England and Wales to Enterprise House, Bancroft Road, Reigate, Surrey RH12 7RP, company number 05125701.

4. Alan Boswell Insurance Brokers Ltd (FRN 301), for the introduction of non-investment landlord insurances, who are authorised and regulated by the Financial Conduct Authority to provide advice and arrange insurance contracts. Alan Boswell insurance brokers Ltd is registered in England at Prospect House, Rouen Rd, Norwich NR1 1RE, company number 02591252.

Other financial services:
Mortgage service provided by London & Country Mortgages (L&C), Unit 26 (2.06), Newark Works, 2 Foundry Lane, Bath BA2 3GZ. London & Country are authorised and regulated by the Financial Conduct Authority (registered number: 143002). The FCA does not regulate most Buy to Let mortgages. Your home or property may be repossessed if you do not keep up repayments on your mortgage.

Transpact.com offers a conditional payment service, authorized and regulated by the Financial Conduct Authority. Registration No. 546279. Transpact and Which? are not affiliated; the service linked to is provided by Transpact (not Which?) and any contract is between you and Transpact.

We do not make, nor do we seek to make, any recommendations or personalised advice on financial products or services that are regulated by the FCA, as we’re not regulated or authorised by the FCA to advise you in this way. In some cases, however, we have included links to regulated brands or providers with whom we have a commercial relationship and, if you choose to, you can buy a product from our commercial partners.

If you go ahead and buy a product using our link, we will receive a commission to help fund our not-for-profit mission and our campaigns work as a champion for the UK consumer. Please note that a link alone does not constitute an endorsement by Which?.