Which? Trusted Traders has teamed up with the Confederation of Aerial Industries (CAI) to help you get more recognition in the market. Customers already know and trust your business. With our endorsement, they'll have the added assurance that your business procedures have also been vetted and you're committed to customer service.
Please note that Which? Trusted Traders are in partnership with CAI and they do not hold an endorsement from Which?. All members of CAI must apply and pass our assessment process before becoming a Which? Trusted Trader.
Do a quick check to see if you can apply.
If you meet our eligibility criteria, apply and pay the assessment fee.
Check to see which documents we’ll need from you.
Pass our financial health and credit checks, trading history checks and other background checks and we’ll book your assessment.
One of our trading standards professionals will start assessing your business, either face-to-face or remotely, within 14 working days of your application. They’ll need several recent customer references from you, plus your permission to contact those customers.
*If you trade as an electrician and are also part of NICEIC/ELECSA, the assessment will take place over the phone based on receipt of a satisfactory report from the respective governing body.
You’ll receive an assessor report that outlines actions to complete before we can endorse you. We’ll also check your customer references. Once we’re satisfied all our conditions are met, a senior member of our team will endorse you as a Which? Trusted Trader.
Your account manager will help you make the most out of your endorsement, and our welcome pack contains everything you need to show customers you’re a Which? Trusted Trader. You’ll then be able to begin building a strong online profile on our website.
The cost depends on the size of your business. We have an initial one-off payment which goes towards the cost of your assessment - we cover the rest. It’s non-refundable, so if you don’t pass or you decide not to join, we can’t give you the money back.
|Number of employees||Assessment fee
(Direct Debit - incl. Vat)
(Direct Debit - incl. Vat)
|20 and over||A higher rate applies, please call 029 2267 0040|
Unlike other schemes, we do more than just check references and qualifications. Every business that applies is interviewed by an experienced trading standards professional to make sure that they meet our high standards. So, when customers see the Which? Trusted Traders logo, they know they’re using a trader that they can count on.
We aim to get you endorsed within 30 days of applying to join the scheme. But this depends on how quickly you can send us the documents we need, and the dates you’re available for our assessor to visit you.
Our code of conduct sets out what we expect from the traders we endorse, and helps to protect consumers. All the traders on the scheme sign up to our code of conduct. You can read it here.